Well, the biggest news over the last week for us is that through the sale of ad space in our book and the planned distribution of 50 copies in Lynchburg, VA, we were able to meet and exceed our profit goal of 200 dollars!!!! With that condition of the project under our belt, we can now concentrate on making the best product that we can. This means that we are going to have a big week ahead of us and a lot of planning to do...
But on a more progressive note, we have secured several half-page and full-page ads in our book and still working for more! We have full-page ads for the Virginia Safari Park, Albert's band Allay, and 2 for Albert's mom's business. Payments are en route and will be received sometime this week, but we are so excited to have things moving right along that we are going to do a little accrual accounting and count these sales in our spreadsheet! :D
We are closing the date to secure ads by midnight this Wednesday, so whatever we have at that point will be sent to press (aka to my mom at Washington and Lee University). Overhead costs (minus binding and some lamination) will remain at zero, which is a huge advantage for us. For now, it will stay a sustainable advantage since we have access to virtually unlimited printing!
We will begin selling at the beginning of next week. For the rest of the semester, we will sell in a few strategic locations such as TDU, Festival, Showker, and possibly some of the bigger dorms like Eagle. We didn't want to sell at places that people hide from or pretend to be on the phone when they pass by like the Commons. We'll be selling these 30-page, full-color books for $2.00 so come find us and find some new fun things to do!! :]
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